Technologies are tools and enablers, but what your customers really want are solutions
There is an important reason smartwatch apps could be a strategically valuable part of your business:they enable you to connect with your audience faster and much more effectively. And here is why.
Following a brief slowdown in 2016 caused by delayed launches of major platforms, the smartwatch sector is now one of the fastest-growing markets in digital devices.
It seems like headlines these days are often about “artificial intelligence” and “machine learning.” But what do those terms really mean to your App? How can AI actually add value to your mobile business?
Smartwatches are worn on the wrist, while smartphones live in your pocket. The two devices involve different dimensions of interaction and there is, therefore, a different expectation of each device. Here is the secret to successful smartwatch apps
When it comes to the app business, there's no deny that experience is what attracts consumers. What really matters is how the app makes you feel when you use it.
Need to improve the profitability of your smartwatch app? These are the 3 characteristics your smartwatch app needs to have to deliver solid business results.
What is at the core of this wearable revolution? To put it simply, it pioneers a new type of relationship with the user.
The biggest mistake brands can make when dealing with new mobile devices and digital innovation is to consider it solely from a technology perspective. Let me explain.
Smartwatch apps make your health insurance product more appealing, personal and ultimately different. Let’s have a look at the three main business benefits this brings to you.
When we use apps, there’s nothing more gratifying than a great experience. But when it comes to apps that deal with secure information, money and banking in general, user experience is often undermined by procedures necessary to ensure security levels.
The moment you start using a smartwatch app, you realize it feels like nothing you’ve experienced before. You suddenly recognize that having a device on your skin is totally different to using a smartphone.
Smartwatches promise to make flying fun and easy: here are the 5 steps every airline needs to take to conceive the right smartwatch app.
Imagine a digital world where access to your products or services was part of the consumer, always there, resting on their skin and primed to take new orders. There’s no need to imagine; the smartwatch era is already here, combining style with technology and wonderful user experience.
There’s no denying it: people just love the whole smartwatch experience. It blends seamlessly with our lives, allowing us to get the information we need without interruption. There’s no searching for your smartphone and stopping what you’re doing to open an app – because the smartwatch is right there on your wrist.
I was attending a business meeting in Madrid recently and what I kept hearing was: "how, exactly, will smartwatch technology help my business to grow?», «will wearables be widely adopted?» , «how does it change my digital business?». Well, let me explain…