Apple has now taken the Apple Watch to a whole new level, giving brands the possibility of finally delivering smarter wearable apps; and allowing consumers more opportunities to use them.
Want to implement AI into your apps? Here are some top do’s and don’ts that we have learned from our own experience.
A common question I hear when discussing smartwatch apps is actually about smartphones: does a smartwatch app require a smartphone app? if I launch a service on a smartwatch, how will it impact my smartphone-only customers?
Smart companies know that, in order to win over millennials and stay ahead of the curve, they need to provide an intimate, on the go experience. Here’s how smartwatch apps can help you achieve just that.
Smartwatches are worn on the wrist, while smartphones live in your pocket. The two devices involve different dimensions of interaction and there is, therefore, a different expectation of each device. Here is the secret to successful smartwatch apps
In the rush to put out a smartwatch app, businesses often end up with apps that fail to offer a clear business benefit or advantage over their smartphone counterparts. Sounds familiar? Here is the solution.
There are many factors driving the smartwatch revolution, but the biggest is the new digital native consumer: millennials.
Do you know your customer? I bet your answer is «yes». However, in today’s experience driven era, just knowing the customer is not enough.
Your mobile customers have changed and their digital needs are evolving faster than ever before in a new, profound way. Ready?
When looking at expanding your digital business into smartwatches, don’t limit your vision: think outside the app, start imagining a new set of proactive interactions to add to your offering.
The typical question people ask when they see a smartwatch for the first time is “How can you use apps on such a small screen?” , well, this is not a smartphone - you don’t need to use just the screen…
When we use apps, there’s nothing more gratifying than a great experience. But when it comes to apps that deal with secure information, money and banking in general, user experience is often undermined by procedures necessary to ensure security levels.
Whenever something new comes along, organizations often react by applying existing solutions – on the basis that if it worked before, it will surely work now. But reality can be different.
The new needs of the connected consumer are comprised of micro-moments that stand at the crossroads of connectivity and living context. How do you know if the value proposition for your customers actually works on the smartwatch?
Up to now, in the fairly new smartwatch market, services have mainly been imagined along the lines of a smartphone. Predictably, people experiencing these so-called Apps have been left …
Imagine a digital world where access to your products or services was part of the consumer, always there, resting on their skin and primed to take new orders. There’s no need to imagine; the smartwatch era is already here, combining style with technology and wonderful user experience.
There’s no denying it: people just love the whole smartwatch experience. It blends seamlessly with our lives, allowing us to get the information we need without interruption. There’s no searching for your smartphone and stopping what you’re doing to open an app – because the smartwatch is right there on your wrist.
I was attending a business meeting in Madrid recently and what I kept hearing was: "how, exactly, will smartwatch technology help my business to grow?», «will wearables be widely adopted?» , «how does it change my digital business?». Well, let me explain…