Right from the beginning, it has been clear to museum curators that in order to remain relevant in today’s hyper-connected society, it was necessary to enhance the visitor experience with new technology and immersive storytelling solutions.

Augmented Reality helped museums to do just that: fulfill their cultural mission better and deliver exciting experiences not available anywhere else.

It has been approximately three years since these technologies began to make their presence felt in museum halls and exhibitions. Yet now, when it comes to priorities, the industry seems to be standing at a crossroads. Should they continue to expand their technology investments to grow their in-museum experience, or hold off and invest in out-of-museum experiences and find new ways to promote what they already have online?

THE CHALLENGE

You might be wondering: if AR has been beneficial to museums, why not continue? What challenge is preventing them from simply going further?

The challenge comes chiefly in the form of operational implications. As museums expand their AR services they in turn see growing demands in the form of support, device supervision, management, and app upgrades. In most cases, this operational burden places a heavy load on a museum's budgeting shoulders.  

Operational management is a true challenge because if not done correctly (with the devices functioning perfectly and always clean when handed over to users) it can actually have a negative impact on the user experience and the overall perception of quality.

As such, many museums know that although expanding the user experience is beneficial, it also drives costs, requires new competencies making the business justification not so clear. 

THE SOLUTION

Museums know that experience enhancement is crucial in order to remain relevant, and that anything else is a quick fix. However, current AR services are not sufficient to help them grow in the way they would like.

The offering available on the market is still too heavily focused on app development, which forces museums to handle extensive operational processes, purchase AR devices and carry out a complex cost-benefit analysis.

That is why, at Emozionella, we have created a complete AR as-a-service offer for museums. This solution entirely removes the operational challenge from museums’ shoulders, reducing any upfront investments of time and money. 

AR AS-A-SERVICE

- Turn-key solutions
Our solutions have been designed to be easily deployed and used along with your current processes and capabilities.
Emozionella takes care of every step from concept to market: we start by creating a sound concept and opportunity analysis, then we design the experience around the customer journey and help you select the best-fitting AR technology for the job. Operationally, we develop the app, provide the devices and take care of process design, training and piloting. Once the solution is successfully delivered, we support you with an extensive care service.

- Constant enhancements
To ensure that your AR experience is following your evolving needs, our care offering also includes fast content enhancements.
This means that whether you have a new exhibition or simply want to add something new to your existing AR service, we can implement it within the same agreement. This gives you great flexibility and the opportunity to keep your AR service always new, attractive and relevant.

- Pay-as-you-go
Emozionella AR as-a-service means you pay for what you use based on your needs at any one time - with little to no upfront investment. From your perspective, this means that costs are controlled (no surprises) and that risks are basically zero.

GET SMART WITH WEARABLE AR

With Emozionella’s AR as-a-service, museums can safely and easily choose to enhance their in-museum experience and reinvent their offering to be more relevant for visitors both today and in many years to come.

If you are interested in knowing how AR as-a-service can work for you, why not contact us? We’ll show you how to unlock your potential and let visitors engage with culture in a new, extraordinary way.

Connected links to the topic:
Emozionella Augmented Reality
Emozionella Startegy