< blog

The biggest, most common mistake brands make with smartwatch apps

18/4/2016, Fabio V., DIRECTOR OF PRODUCTS AND SERVICES

Whenever something new comes along, organizations often react by applying existing solutions – on the basis that if it worked before, it will surely work now. But “it worked before” is not a strategy, especially when the very nature and expectations of consumers is so rapidly changing.

Yet “it worked before” is often used as a way forward. What this means for smartwatches is that apps are typically created as a scaled-down version of smartphone apps.

But the reason smartwatch apps exist and are gaining such momentum is because they go beyond traditional mobile limitations and are able to directly satisfy the new consumer’s connectivity needs.

While it’s true that often a smartwatch app integrates perfectly with an existing smartphone app, if you want to satisfy modern consumers’ dynamic needs and gain market share, you need to conceptualize your app's offerings and business models from a whole new perspective. You need a new mobile strategy.

The world keeps moving faster and faster and for businesses is too risky to take the «wait and see» approach.

So look at your core business and your customers, as well as their context-based needs: have you identified the new business opportunities emerging from smartwatches?

At Emozionella we have a specific consulting service for this - Emozionella Strategy.

Contact Emozionella now – we will tell you all about it.

Author

Fabio Valeri

DIRECTOR OF PRODUCTS AND SERVICES
fabio.valeri@emozionella.com
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