Do you know your customer? I bet your answer is «yes». However, in today’s experience driven market, just knowing the customer is not enough anymore.
Fierce competition, coupled with the evolution of consumer needs, requires brands to transition from personalization (knowing your customer in a “segment” sense) to individualization (using data to provide individualized experiences for each customer).
Don’t get me wrong: individualizing experiences doesn’t involve only knowledge about each user, it means including the contexts of use among the drivers of the experience creation.
So, don’t think of users simply in terms of personas: for the success of your business you need to go further. Consider the individuality of your consumer, each individual, the various living contexts, and occasions your consumer uses your app. The one-size-fits-all business model is antiquated and stifles your growth.
Good news: there’s never been so much data about the user. The question is: how will you use it to power the app functions and experiences dynamically? How will you bridge that gap?
There’s one solution to this: artificial intelligence coupled with smartwatches. That’s the must-have «combination» to anticipate consumer needs and deliver value «at a glance». This is how services will be able to live at consumer terms and create value in a whole new way.
For this purpose, Emozionella created revolutionary A.I. algorithms specifically conceived for mobile apps and empowered by Smartwatches’ new sensors and functionalities. Your brand can now «understand» the contexts and personality of each user, «determine» what content/feature is most relevant and how to present it best. Let Emozionella guide you through this new frontier of customer experience.
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