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The ‘ONE’ mistake to avoid when dealing with mobile innovation

23/5/2016, Fabio V., DIRECTOR OF PRODUCTS AND SERVICES

The biggest mistake brands can make when dealing with new mobile devices and digital innovation is to consider it solely from a technology perspective, just like another channel that can absorb their existing digital products or services.

Instead of creating new concepts fitting the specifics of the innovation, some brands just apply what worked before. This means they're wasting money and failing to satisfy the needs and wants of the consumer.

Mobile and digital innovation requires you to think differently about your services. It requires you to identify the needs driving that innovation and conceptualize new products & services to satisfy them.

Look back at the smartphone revolution. Far from being just a technological innovation as a smaller computer, it deeply changed our needs and expectations from brands. It is a known fact that entire industries were forced to reshape, just because of mobile.

Many brands mistakenly thought mobile just as another form of technology, another way to access their existing internet services. This cost many businesses their place at the top of the market, and sometimes their very existence.

Today we see this happening again for wearables and smartwatches. Just as before, many brands conceptualize their smartwatch apps applying existing concepts and business models, and calling that «innovation».

Do you really think that being on the wrist of your customer is like being behind the screen of a smartphone that sits in your pocket? Of course not.

Wearables are becoming an even bigger revolution than mobile: for the first time ever connectivity becomes an integral part of our lives and –at last– it is technology adapting to our needs, not the other way around. When you look at what is happening with IoT and VR, this trend becomes even more evident.

Consumers’ needs are evolving in directions unimaginable just a few years ago and it is imperative for your company to identify new strategies for services and products quickly - before others get there first.

At Emozionella we have defined a specific consulting service for this – Emozionella Strategy.

We can help you take full advantage of these new opportunities, gain more customers and expand your business.

Ask yourself: are you ready to profit from the new digital revolution?

Author

Fabio Valeri

DIRECTOR OF PRODUCTS AND SERVICES
fabio.valeri@emozionella.com
Become a digital disruptor.
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