Smart companies know they need a smartwatch app. According to eMarketer, approximately 25% of the US population uses a wearable device - and that number is expected to increase by more than 17% in the coming year.
So it seems like a no-brainer: If you care about the continuing success of your business, you need a smartwatch app today.
Yet, in the rush to meet this demand, businesses often end up with apps that lack an intuitive UI, or fail to offer a clear advantage over their smartphone counterparts.
As a result, those businesses don't reap the huge rewards promised by the the stats and trends.
To avoid this, a business needs to start right at the drawing board and clearly define the unique concept behind their smartwatch app. This can be a challenging step because of the intimate nature of the wearable and the specifics of the device. The questions to be asked are:
Why does my business belong on a wrist, how will this app create a new dimension of interaction, and how will I pull everything together into a seamless whole?
It's a problem many brands face, and Emozionella has solved it.
Our multi-faceted team of marketers, designers and technologists is passionate about crafting the perfect smartwatch app concept for any business.
If this problem sounds familiar, get in touch and schedule a consultation so we can explore the business potentials for your brand.
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