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While the smartwatch market is accelerating, many brands are still not sure how to deal with their customers on the wrist. With Apple Watch 4 that’s all changing.

The general (outdated) argument against AR smart glasses is that they are still out of reach in terms of technological requirements and cost. This may have been the case few years ago, but not any longer.

There's one area of business where Augmented Reality (AR) has really taken off. That area is cultural heritage - most notably museums. But now, the industry faces the challenge of how to take this ARexperienceto the next level.

If you’re planning to create new revenue streams or enhance the customer experience with AR smart glasses, here are some tips to consider.

Technologies are tools and enablers, but what your customers really want are solutions

Apple has now taken the Apple Watch to a whole new level, giving brands the possibility of finally delivering smarter wearable apps; and allowing consumers more opportunities to use them.

There is an important reason smartwatch apps could be a strategically valuable part of your business:they enable you to connect with your audience faster and much more effectively. And here is why.

Want to implement AI into your apps? Here are some top do’s and don’ts that we have learned from our own experience.

Following a brief slowdown in 2016 caused by delayed launches of major platforms, the smartwatch sector is now one of the fastest-growing markets in digital devices.

A common question I hear when discussing smartwatch apps is actually about smartphones: does a smartwatch app require a smartphone app? if I launch a service on a smartwatch, how will it impact my smartphone-only customers?

It seems like headlines these days are often about “artificial intelligence” and “machine learning.” But what do those terms really mean to your App? How can AI actually add value to your mobile business?

Smart companies know that, in order to win over millennials and stay ahead of the curve, they need to provide an intimate, on the go experience. Here’s how smartwatch apps can help you achieve just that.

Smartwatches are worn on the wrist, while smartphones live in your pocket. The two devices involve different dimensions of interaction and there is, therefore, a different expectation of each device. Here is the secret to successful smartwatch apps

In the rush to put out a smartwatch app, businesses often end up with apps that fail to offer a clear business benefit or advantage over their smartphone counterparts. Sounds familiar? Here is the solution.

When it comes to the app business, there's no deny that experience is what attracts consumers. What really matters is how the app makes you feel when you use it.

There are many factors driving the smartwatch revolution, but the biggest is the new digital native consumer: millennials.

Need to improve the profitability of your smartwatch app? These are the 3 characteristics your smartwatch app needs to have to deliver solid business results.

Do you know your customer? I bet your answer is «yes». However,  in today’s experience driven era, just knowing the customer is not enough.

What is at the core of this wearable revolution? To put it simply, it pioneers a new type of relationship with the user.

Your mobile customers have changed and their digital needs are evolving faster than ever before in a new, profound way. Ready?

The biggest mistake brands can make when dealing with new mobile devices and digital innovation is to consider it solely from a technology perspective. Let me explain.

When looking at expanding your digital business into smartwatches, don’t limit your vision: think outside the app, start imagining a new set of proactive interactions to add to your offering.

Smartwatch apps make your health insurance product more appealing,  personal and ultimately different. Let’s have a look at the three main business benefits this brings to you.

The typical question people ask when they see a smartwatch for the first time is “How can you use apps on such a small screen?” , well, this is not a smartphone - you don’t need to use just the screen…

When we use apps, there’s nothing more gratifying than a great experience. But when it comes to apps that deal with secure information, money and banking in general, user experience is often undermined by procedures necessary to ensure security levels.

Whenever something new comes along, organizations often react by applying existing solutions – on the basis that if it worked before, it will surely work now. But reality can be different.

The moment you start using a smartwatch app, you realize it feels like nothing you’ve experienced before. You suddenly recognize that having a device on your skin is totally different to using a smartphone.

The new needs of the connected consumer are comprised of micro-moments that stand at the crossroads of connectivity and living context. How do you know if the value proposition for your customers actually works on the smartwatch?

Smartwatches promise to make flying fun and easy: here are the 5 steps every airline needs to take to conceive the right smartwatch app.

Up to now, in the fairly new smartwatch market, services have mainly been imagined along the lines of a smartphone. Predictably, people experiencing these so-called Apps have been left …

Imagine a digital world where access to your products or services was part of the consumer, always there, resting on their skin and primed to take new orders. There’s no need to imagine; the smartwatch era is already here, combining style with technology and wonderful user experience.

There’s no denying it: people just love the whole smartwatch experience. It blends seamlessly with our lives, allowing us to get the information we need without interruption. There’s no searching for your smartphone and stopping what you’re doing to open an app  – because the smartwatch is right there on your wrist.

I was attending a business meeting in Madrid recently and what I kept hearing was: "how, exactly, will smartwatch technology help my business to grow?», «will wearables be widely adopted?» , «how does it change my digital business?». Well, let me explain…