Smartwatches are worn on the wrist, while smartphones live in your pocket. The two devices involve different dimensions of interaction and there is, therefore, a different expectation of each device.

When developing concepts for smartwatch apps, you should no longer be limiting your focus to features and ease-of-use; you should also be taking users and their lives into account, to ensure the app is useful to them.

While the traditional, in-the-pocket smartphone approach concentrates on single, fast interactions – because you pick up the phone when you need it - the new, on-the-wrist wearable approach calls for on-going interactions, because the watch is always there with the user.

This change in use also calls for a change of approach from your team:
• A wearable app needs to have style and elegance – so you need someone with experience in fashion or design in your team.

• Smartwatches are intimate devices – you need a psychologist to help you define the interaction, so it is engaging and not annoying.

• Smartwatch apps need to be instantly meaningful. You can’t solve these type of experience requirements on a small screen with standard design methods, you need an artificial intelligence algorithm.

As these competencies are so diverse, it can be hard to find the personnel, and manage the team processes, required to conceive fun, profitable apps.

At Emozionella, we’ve put together the right talent mix and artificial intelligence solution, making smartwatch app creation both fun and easy. Our product managers, technology experts and designers work with fashion professionals and psychologists to create the perfect app concept, fit for any business strategy.