While the smartwatch market is growing fast and adoption is booming (Statista, NPD), brands are unclear on how to reach out to their customers on the wrist — meaning launching great smartwatch apps that are profitable for them and essential for users. Apart from specific sectors (health and fitness, mainly) smartwatch apps haven’t evolved much during the last couple of years. But with the introduction of Apple Watch 4, we believe this is finally going to change.

DIVING DEEPER INTO THE ENHANCEMENTS
Apple Watch 4 represents the most important Apple Watch redesign since its inception in 2014.

-    New design. Whereas the first three versions all embraced the same look and dimensions, Apple Watch 4 ushers in smaller bezels, a significantly larger and edgeless display (more than 30 percent bigger than previous models) and a more trendy form factor.
-    More power. The smartwatch touts higher performance (it is two times faster than earlier models), enabling incredible new customer experiences on the wrist.
-    Greater-content display. Thanks to the larger screen, the watch now allows for more display features, providing users with faster access to apps and even more information at a glance.
-    WatchOS 5. The latest OS introduces cool new features, like fast Siri activation — simply by raising your wrist to your face —  a walkie-talkie mode, automatic workout detection and more.
-    Smart health services. It has a FDA-approved heart rate technology, fall detection, built in ECG and new sensors.

More details here.

WHY DOES THIS MATTER TO YOUR BUSINESS?

• BECOME THE FIRST CHOICE
  In physical terms, the smartwatch is the device that’s closest to the user. For the owner, it’s the go-to device for digital needs. Up to now, however, there had been limitations that added friction to the wearable experience when it came to quickly accessing smartwatch apps and activating functions within them. At times this forced users to opt for smartphone apps instead. But with the bigger Apple Watch screen and enhanced watch faces, these limitations have finally been addressed and your brand is now fully empowered to deliver higher value at a glance — exactly when and where your customers need it.
• CREATE A DEEPER EMOTIONAL BOND
  A smartwatch is more than personal — it’s intimate. It’s not a device you need to remember to pick up, as it’s right there on the skin and with you throughout the day. With its new design and updated OS, Apple Watch 4 makes the customer experience more vivid, more personal and easier to connect to emotionally. Now you can take your company within that special, intimate area of the individual’s life and headspace, thereby creating the valuable emotional bond every brand craves.
• TURN APPS INTO PERSONAL ADVISORS
  Sharing moments with customers is a privilege for any brand. When smartwatch apps are properly conceived and designed they drive advocacy, sales and brand awareness.
  By leveraging the higher performance power of Apple Watch 4 you can integrate artificial intelligence into apps. This means contextually relevant functions, personalized suggestions and mass personalization finally become possible. Now your smartwatch app can also be turned into a true personal advisor that helps customers to achieve what’s most important for them. This type of advisor app design not only applies to fitness and health but other services too: financial matters, learning new skills, healthy living, car driving and more. Thanks to Apple Watch 4 it’s now much easier to reimagine your services as personal assistants.

With the Apple Watch Series 3 — which included LTE functionality — sales truly exploded. This next-generation Apple Watch is poised to boost sales even further. The best time to expand your digital business into wearables was yesterday; the next best time is today.

If you’re interested in knowing how Apple Watch 4 and smartwatch apps can work for you, contact the experts at Emozionella today. We’ll show you how to unlock your company’s potential in the wearables era and engage with your customers in a new and extraordinary way.

Connected links to the topic:
Emozionella Augmented Reality
Emozionella Startegy

This is an independent post and has not been sponsored, or otherwise approved by Apple Inc.
Apple Watch® is a trademark of Apple Inc.