With technology today, you can do almost anything, anywhere.

But why do we still use desktop computers to create project plans and smartphones for social network apps? It’s simple: each device works best for specific experiences.

That goes for the smartwatch too. Smartwatches are on our skin and represent the first go-to device when we need to do something, and fast. Whether it’s finding a product or flight or to deliver the latest notification – it’s so much easier to quickly glance at a watch instead of searching for a phone, unlocking it, opening the app and endless other tasks.

The new needs of the connected consumer are comprised of micro-moments that stand at the crossroads of connectivity and living context. The smartwatch is the best device to satisfy these new needs because it’s always with us, available in an instant and powered by smart mobile technology.

So, how do you know if the value proposition for your customers actually works on the smartwatch?

Quite simply, if it performs best on the smartwatch, you’re on the right track. But if the value your service provides works better on a smartphone or a PC, it most likely will not make a good smartwatch app.

Do you want to know how to create profitable new concepts that attract the new connected consumer?